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Mô tả công việc

POPS Worldwide is looking for a dynamic, highly motivated Head of Brand with proven achievement in brand strategy, product marketing and entertainment. At POPS, you will join a company leading digital entertainment in Southeast Asia and be responsible for accelerating our growth and increasing company value through strategic branding initiatives.

Key responsibilities:

  • Own the strategic communication pipeline for internal and external stakeholders
  • Lead consumer marketing effort and ensure consistent and rational brand communications across content verticals and regions both online and offline
  • Reporting to the CEO, this individual will work cross functionally to influence consistent branding across the organization and throughout all subsidiaries
  • Strategically drive shareholder value by elevated brand recognition internally and externally
  • Set short and long-term brand objectives, strategies and action plans
  • Generate consumer insights through research, category and competitive analysis, and POS data
  • Clearly articulate brand objectives and strategies; Identify key product drivers and develop “go to market” strategies
  • Developing marketing strategies and plans based on how consumers make decisions and serving consumer needs to identify growth opportunities
  • Developing and recommending the vision and key strategies for the brand
  • Translating consumer insights into the development of new ideas and products
  • Represent and create opportunities to promote POPS at industry, tradeshows and similar events
  • Conceptualize ad-hoc new business products
  • Develop strong mission, vision and values by strongly coordinating with business unit leaders and board of management
  • Monitor broad market trends, research consumer markets and competitor activities to identify opportunities, key challenges and develop GTM and counter-actions for them
  • Anticipate bottlenecks and risks internally and externally
  • Align the company around the brand’s direction, choices and tactics
  • Create and execute on the strategic brand operating plan
  • Increase corporate and product brand equity over the long-term
  • Consumer promotions – work with business unit leads to execute on consumer activations
  • Some travel might be required

Yêu cầu công việc

  • At least 10 years in the field of marketing and communications including at least 5 years of experience in a management position
  • Proven working experience as a brand manager or associate brand manager at a well-recognized market segment leader
  • Highly creative with an ability to think out of the box
  • Experienced in successful execution of marketing campaigns on key marketing online channels (SEO, PPC, Email, Facebook, Ad networks, PR, etc.)
  • Sound business judgment
  • Experience in entertainment and/or media markets is a bonus
  • Analytical, data-driven thinker who seeks innovative solutions
  • Excellent written and verbal communication skills
  • Excellent English competency
  • Excellent teamwork skills
  • Experience in handling large, diverse marketing budgets
  • Bachelor’s degree, MBA preferred
  • Ability to work in a multinational environment
  • Mastery of digital marketing strategy framework and media planning
  • Passion and curiosity for digital marketing innovation

Thông tin khác


  • Annual bonus, target bonus
  • 24/24 health insurance offered for Team Leader/Manager/Director level
  • Taxi card for travel to meeting with client outside company
  • Telephone allowance offered according to company policies
  • Company yoga time club offered 3 days a week, 1.5 hours each day
  • Birthday gift, wedding gift, Children's Day gift, childbirth gift and more
  • Entertaining activities: sport, internal monthly events, outing once/year, charity activity.
  • We work on exciting and innovative/creative projects
  • Many opportunities for personal and professional growth
  • Friendly and professional American-style work environment
  • Open and honest company. This provides a transparent culture wherever it is practical and perhaps even impractical.
  • Strongly promoted company core values 4L (Labor – Learn – Love – Laugh) and 3T (Thật –Tâm-Tốt). We build a friendly and fun environment.